How to Sell on Nykaa and Grow Your Beauty Brand Fast?

Nykaa offers a wide range of beauty, wellness, skincare, haircare, and lifestyle brands, delivering a chance to connect with millions of customers throughout India. If you are planning to become a Nykaa seller, here is a quick guide on how to sell on Nykaa and grow your beauty brand fast.

In this article, you are going to learn about :

• Why Sell on Nykaa
• Eligibility Criteria and Documents Required to Sell on Nykaa 
• Nykaa Seller Registration Process 
• Commission Charges, Fee Structure & Reconciliation at Nykaa
• Nykaa Selling Models: Understanding Your Options to Sell on Nykaa
• Key Operational Challenges You Might Face On Nykaa With Solutions 
• Conclusion 
• FAQ

Why Sell on Nykaa?

Nykaa is India’s number one leading brand for beauty, skin care, hair care, wellness, and fashion. Nykaa offers a chance to achieve your growth and visibility goals on this platform. 

Premium Position in the Market - Naykaa has a premium position in the market, and it's a platform like Purple and Myglamm. D2C brands focus on in-house products, and Nykaa sells external products to build and grow its brand recognition.

Sell High ASP Products - ASP stands for selling products with a high average selling price. It is an ideal brand for those interested in beauty products, skin care, hair care, and trendy fashion items. It's mainly targeted at upper-middle-class Indian women aged 18-50. Nykaa offers high quality in these categories.

Brand Recognition - Selling your brand's products on Nykaa can enhance trust and credibility, helping your brand grow and attracting more customers to discover your offerings. It's all about building trust and the credibility of your brand.

Eligibility Criteria and Documents Required to Sell on Nykaa 

Before planning to register your brand on Nykaa, you have to meet a Nykaa requirement: 

Eligibility Criteria to Sell on Nykaa 

1. Registered Business - you need to register your account, such as:

• Partnership
• Private Limited Company 
• Limited liability partnership 
• Individual

2. GSTIN Business License - You need to obtain a valid licence for business and GSTIN (Goods and Services Tax Identification Number).
Categories - Add the product categories, HD image, and a description of the product, and it must fall within the beauty, wellness, skincare, haircare, and lifestyle brands categories. 

3. Compliance - products must adhere to BIS (Bureau of Indian Standards) limitations, and beauty products (like supplements) must also fall within FSSAI standards.

Documents Required to Sell on Nykaa 

Here are some essential documents required to sell your brand product on Nykaa :

• GSTIN
• PAN Card
• Details of the bank account 
• Registered business certification 
• Valid address proof of business location
• Official signatory details
• Active phone number and email

Nykaa Seller Registration Process

Here are some essential processes to register your brand on Nykaa : 

Fill Out the Application Form - Go to the site and fill out your basic information, like the name of your company, brand name, GST number, and brand details properly. 

Application Approval - The Nykaa team examines your product and confirms your details and documents to ensure realism, and you get informed once your account is approved.

Product Category - After approving your account, add the product name, details, exact image of the product, etc. A well-organised listing is more attractive to customers.

Catalogues - In this process, your product is ready to live in Nykaa. You need a high-quality image of your product with a proper description, details, and the name of the product.

Nykaa Commission Charges, Fee Structure & Reconciliation at Nykaa

Here are some additional charges that Nykaa charges as commission, based on product categories that vary from 15% to 30%. 

Nykaa Shipping Charge 

• New sellers below Rs. 299 are applicable. 
• New sellers above Rs. 299 are free.
• Existing brand below Rs. 149 is applicable 
• Existing brands above Rs. 149 are free. 
• Nykaa Fashion
• Seller is below Rs. 800 is ₹99
• Seller below Rs. 800 is free.

Nykaa Marketing Fee

Nykaa offers various types of ad designs to boost your sales, varying depending on the product category and the specific promotional ad activities.

Selling Models: Understanding Your Options to Sell on Nykaa

1. Marketplace Model (Dropship Model)

The model or brand of a marketplace is necessary to fulfil market orders. This includes the processes of picking, packing, and dispatching orders directly from the warehouse to the customer through the Nykaa delivery partner.

PO Generation to Vendors: The important details, like price and quantity, so that there is no confusion in the order procurement. 

Quality Check of Received Goods: Verify that only good-quality products are entered in the warehouse.

Label Generation: Label generation is important for order processing; it contains information like SKU, price, and details of your product.

Invoice Generation: The invoice generation shows accurate transactions for a smooth process, including Paytm and returns or legal compliance.

Shipping Label Generation: A shipping label is important for order dispatch, and it has information such as the name, shipping model, address, tracking number, and barcode.

Dispatching: If the order is ready, it is dispatched from the warehouse and handed over to the end customer by Nykaa’s delivery partner.

2. JIT (Just-In-Time) Model

In this model, you purchase a product directly from the brand and sell it at a price you set. This approach benefits brands by reducing their exposure to price changes, boosting the quick recovery of inventory value, and lowering storage expenses.

Inventory Reservation: The seller starts the sale of the product after the PO is received. And in Nykaa, reverse this inventory, receiving an order without waiting for a formal PO.

Dispatching Through the Nykaa Warehouse: Once a PO is received, the brand sends the product to the Nykaa warehouse, where they perform a quality check of your product and then dispatch your order and delivery to the customer. 

Key Operational Challenges You Might Face On Nykaa With Solutions

Review-oriented Consumers - The customer's decision is based on the rate and reviews of the product, and this can leverage the factor to your product visibility and the growth of your brand.

Bid for Home Page - It's a brand. When there are many brands regularly on the home page, it can boost your brand recognition, potentially converting one-time buyers into repeat customers.

Expiry Date Management - Avoid customer dissatisfaction, and always ensure that you dispatch fresh product only. They don’t dispatch orders closer to expiry dates. FEFO-based implementation is an effective way.

Plan Festive Season Cataloguing Early - Plan your cataloguing, including product selection and license uploads, to increase product visibility during peak seasons.

Optimise Listings with SEO - To increase your visibility, use relevant keywords and a proper description and title to attract your customers.

Conclusion

Nykaa is a platform that offers a wide range of beauty, wellness, skincare, haircare, and lifestyle brands, delivering a chance to connect with millions of customers throughout India. By verifying you have the proper documents, completing the registration, and getting product approvals, you can effectively set up your store and start selling.